Magazine article USA TODAY

Plenty of Opportunities to Boost Your Business

Magazine article USA TODAY

Plenty of Opportunities to Boost Your Business

Article excerpt

Trade shows exist for several different types of industries and they are beneficial for retailers, buyers, marketers, the media, and more. Becoming an exhibitor at a trade show can be a great way to raise interest in your products and find new customers, if you take advantage of all that a trade show has to offer, you can see a definite boost in your sales. You just have to find the right audience and develop a strong pitch for your product.

The founder of KeyTag1, Braun Barski, shares some ways to see increased sales from your trade show participation:

Have a value offering. When you are an exhibitor you want to entice people to stop by your booth to find out more information and get a close-up view of your products. One idea for catching the attention of trade show attendees is to have a value offering at your booth like a free giveaway. Make sure to announce your value offering ahead of time, whether through social media, in the trade show guide, or even on a sign at the trade show. This way people will add your booth to their list of booths they plan to visit. The bigger the giveaway the more likely it is that people will stop by. You can give away a product like an iPad or something related to your business. Get the name and e-mail of each person who enters the giveaway so you can market to them later.

Take action through signups. While people are passing by your booth and asking questions about your business, take action by getting them to sign up for a membership, loyalty program, or account and gather their information up front. Tell them all of the great benefits of becoming a member and for signing up, like receiving exclusive coupons and discounts. For every person that signs up, hand out key tags and plastic cards that they can use to show that they are a member and to receive their discounts for making purchases and more. …

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