Magazine article Techniques

Techniques for Using Social Media in the School, Classroom and Workplace

Magazine article Techniques

Techniques for Using Social Media in the School, Classroom and Workplace

Article excerpt


(1) a CTE graduate Nilo wants to develop a business brand and network, and 2) career and technical educators who want to enhance their reputation and that of their school While at the same time helping students develop their own brand.

Using Social Media to Build a Business Brand and Network

Social media provides a powerful set of net and communications look for educators and for businesses. As an instructor, you can use these tools to develop your own professional brand. build the reputation of your school and network with your community business supporters. You can also assist students in creating their professional online brand, helping them to establish themselves as specialists in their chosen field. When CTE graduates start their own businesses, they may find it challenging to build their business brand and develop a strong and reliable network of customers and suppliers. In our highly competitive. networked and global economy. social media has proven to be a powerful tool when used strategically kw the aforementioned lolled purposes.

Social Media Use in Education

Educators also can use social media to communicate effectively with students and increase their engagement in classes. You. can distribute information directly to the same social media platforms students use every day. You can create discussions, provide just-in-time responses to quesdons, and communicate about assignments, schedule changes and other infor-mation related I your school or classes.

Twitter, Facebook, LinkedIn, Gougle+, Pinterest and YouTube are am mi the most widely used services. For a detailed discussion of these plat roans, we suggest viewing ACTE Online Communications Manager Brian Jenkins' presentation, "Social Media for Late Adopters," form VISION 2013, at under the "Educational Technology" section.

As an educator, you can use social media to:

* Slav current with industry developments and share news and innovations using Twitter.

* Network With industry professionals using Linked In. Twitter and Facebook.

* Create closed groups or circles to communicate or share curriculum resources with students and other educators using Facebook and Google+.

* Follow industry developments using Facebook. Pintcrest, LinkedIn arid Googic+ communities.

* Develop training videos and share with students using You-Tube, Vinico or another video-sharing service.

* Provide students with links to other training videos on You lube.

Professional Social Media Tools

Professionally oriented platforms can enhance your reputation and that of your school and students. We suggest begin-fling with Unkedill:

* Create a profile on LinkedIn and join groups that discuss topics relevant to your held. A search of Linkedln returned 174 groups for the agriculture. automotive, construction, education, electrical, health services, HVAC and manufacturing fields.

* Encourage students to create a LinkedIn account to begin professional networking for their future careers.

To create a clear brand, use the same profile, picture or identifying, image on each platform. Phrasing, design and navigation should be as consistent as possible, as well. …

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