Magazine article Strategies: The Journal of Legal Marketing

Did You Know

Magazine article Strategies: The Journal of Legal Marketing

Did You Know

Article excerpt

Legal marketing and business development coordinators are key contributors to many law firms' marketing departments. We asked a few of them: If you could give one piece of advice to your boss or other senior marketers in the profession, what would it be?

"TAKE THE TIME TO EXPLAIN THE BIG PICTURE OF EACH PROJECT TO THE JUNIOR MARKETING TEAM. EVEN A TWO-MINUTE EXPLANATION CAN GO A LONG WAY. IF I HAVE THE FULL PICTURE OF WHAT WE'RE WORKING ON, I AM ABLE TO CONTRIBUTE MORE."

MAGGIE COUGHLAN, SHEPPARD MULLIN

"OPEN COMMUNICATION WHEN IT COMES TO BIG-PICTURE FIRM GOALS AND CRITICISM OF YOUR WORK IS IMPORTANT. IT'S ALSO IMPORTANT FOR THEM TO KEEP IN MIND WHAT'S BEST FOR YOUR CAREER AND HOW THEY CAN HELP YOU GROW. SOMETIMES, THAT CAN BE JUST ASKING QUESTIONS LIKE, 'WHAT CAN I DO TO MAKE YOUR JOB BETTER?'"

BETH NIEMAN, SMITH GAMBREL AND RUSSELL

"MAKE YOUR JUNIOR FOLKS FEEL AS

THOUGH THEY WON'T BE PUNISHED FOR EARLY MISTAKES . …

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