Magazine article Talent Development

Business Communication Chemistry: The Presentation Lab: Learn the Formula Behind Powerful Presentations

Magazine article Talent Development

Business Communication Chemistry: The Presentation Lab: Learn the Formula Behind Powerful Presentations

Article excerpt

[ILLUSTRATION OMITTED]

Business Communication chemistry

The Presentation Lab: Learn The Formula

Behind Powerful Presentations

By Simon Morton

Wiley, 272 pp., $30

Business communication has evolved beyond the formal boardroom setting into informal, latte-sipping, napkin-writing chats and participation on social media outlets. How can presenters make the most of these informal interactions? Morton's The Presentation Lab delivers a method for engaging and inspiring an audience accustomed to easy-come, easy-go business communication.

Morton starts with the basics, explaining the purpose of a presentation, identifying commonly used presentation tools, defining the basic elements of a presentation, crafting compelling content, and delivering the end product. His writing style is informal and quirky. (Who can resist flipping to a chapter titled "PowerPoint, the Shed, & an Electric Screwdriver"?)

Morton defines a successful presentation as a passionate, visual, engaging interaction with an audience of any size. He debunks many presentation myths, but reminds readers of an important concept-"be audience focused'-which is often forgotten, resulting in the lackluster presentations audience members dread.

The Presentation Lab offers several unique ways to improve readers' presentations. An example is a unique visual tool called an "audience heat map," which identifies three common audience types. Morton also dedicates part of the book to discussing how to turn a presentation into a storytelling experience that will hook the audience. …

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