Magazine article Strategic Finance

BlackBerry Passport

Magazine article Strategic Finance

BlackBerry Passport

Article excerpt

It wasn't very long ago that the BlackBerry was so ubiquitous that it was an addiction diff cult to escape. One of the qualities of many of those phones was the more-square-than-the-others design and a very functional keyboard. The BlackBerry Passport, set to debut this month is Research in Motion's (RIM) largest smartphone with a square 4.5 "touchscreen and full HD-class(1440 x 1,440) resolution. The name derives from the fact that the phone is roughly the size of a Canad an passport. The screen's page has the viewing space of a 5" phone but an aspect ratio that makes it ideal for reading documents, browsing the Web, and even reading e-books. It's ideal because research indicates the number of characters on a line in a book is 66, and most rectangular smartphones show approximately 40 characters, but the Passport displays 60. The "keyboard has been reworked as well. It's now a touch-enabled physical keyboard that combines tactile typing with additional touchscreen commands. …

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