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A Complete Rollout: Omaha World-Herald Launches Revamped Digital Products

Magazine article Editor & Publisher

A Complete Rollout: Omaha World-Herald Launches Revamped Digital Products

Article excerpt

When the Omaha World-Herald decided it was time to update its family of websites, the paper's executive team turned to TownNews.com. The paper's parent company, BH Media Group, had already partnered with TownNews.com, overhauling its 29 other newspaper properties, including the Tulsa World and Richmond Times-Dispatch.

According to TownNews.com chief executive officer Marc Wilson, his company worked to find the Omaha World-Herald a content management solution for about six months. By integrating TownNews.com's BLOX Content Management System, Wilson said the paper could produce content simultaneously to web, mobile, print and social media just by using "one toolkit to do all the publishing."

The new system launched in June to positive feedback and with an easier workflow. In addition to Omaha.com, the new CMS also launched on a wellness portal, LiveWellNebraska.com; a statewide high school sports gateway, NEPrepZone.com; an outdoors site, GoOutdoorsNE.com; a parenting site, Momaha.com; and an upgraded electronic edition. …

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