Magazine article The Christian Century

A Reader-Supported Journal

Magazine article The Christian Century

A Reader-Supported Journal

Article excerpt

FEW MAGAZINES have the digital revolution figured out. That revolution is still very much under way. Like most journals, the CHRISTIAN CENTURY combines print technology that was developed a long time ago with digital technology that continues to evolve in the 21st century. Some of you wait for the Century to arrive in the mailbox. Others find it via our website, e-mail alerts, or social media.

The CHRISTIAN CENTURY has invested precious resources to remain a viable and indispensable journal for people of faith who strive to "think critically and live faithfully." We are proud of our website which posts religion news as events happen and offers fresh commentary daily, as well as easy access to a complete online edition of the print magazine and to our robust archives.

We have thought a lot about a question that all journals, from the New Yorker to the New York Times, must ponder: How much of the magazine should appear online, without cost to the reader? Currently, readers can freely access any three articles per month from the print edition. Our hope, of course, is that this taste of the magazine will be an inducement to read more and to subscribe, either in print or online.

The CHRISTIAN CENTURY is unusual among print publications in that subscriptions account for 60 percent of our revenue (with advertising bringing in 19 percent of the total). Other publications depend on a much higher percentage of ad revenues. Many publications also rely on institutional financial backing or wealthy benefactors. …

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