Magazine article Folio: the Magazine for Magazine Management

Designer's Comments

Magazine article Folio: the Magazine for Magazine Management

Designer's Comments

Article excerpt

The cover image is vibrant and appealing with a strong aesthetic. The photo is alive and compelling because the model's dreads are full of motion. I especially like that he maintained eye contact with the camera. The cover's classic composition and deeply contrasting image and background make for an eye-catching and timeless cover.

That said, I think the type is too docile, especially the logotype. 'Rangefinder' is a long word and the typeface choice and execution don't help. Something condensed would allow for some increased size and heft on the page and a more contemporary font would really help. Also, having the model's hair go over the logotype would have added some layering and depth.

The cover lines are designed well with a strong sense of contrast in weight and font, but I would like to see how they worked with them being larger and more obtrusive. They are meek and their deft design is lost at the present size. Although this is a magazine for photography, I wouldn't stop the typography from commanding attention. Shout your lines and the cover will demand attention from readers.

Although I like the contrast of the white background and model, I wonder what it would look like with another color flooded in, like a bright red? A color may detract from the image, but it might help with overall impact.

Matt Strelecki/Creative Director/Meredith Agrimedia

There's a lotto like about this cover. It's nice to see a magazine dedicated to wedding and portrait photography feature an active, engaging image on the cover, rather than something static. …

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