Magazine article University Business

5 Ways to Work Video into the Learning System: Approaches to Supporting an Effective Institution-Wide Strategy for Incorporating Video into the LMS

Magazine article University Business

5 Ways to Work Video into the Learning System: Approaches to Supporting an Effective Institution-Wide Strategy for Incorporating Video into the LMS

Article excerpt

While videos presence in higher learning is undoubtedly expanding, the frequency and extent to which it is being used varies widely--even within institutions. At the Western University of Health Sciences in California, every lecture within the College of Osteopathic Medicine is recorded and posted to its learning management system, while in other colleges at the institution, video capture isn't used at all, says Miary Andriamiarisoa, director of institutional technology.

Video will account for 80 to 90 percent of global consumer internet traffic by 2018, according to the 2014 Cisco Visual Networking Index. The effect on higher education will be "a major transformation that is going to hit any institution sooner or later," says Andriamiarisoa. "The sooner universities embrace using videos, the better adapted they will be."

A large part of implementing an institution-wide video strategy is creating procedures for incorporating the medium into courses--specifically, into learning management systems that can serve as a campus video repository for video and other course material. But some faculty and administrators are much more comfortable with, or interested in, using the technology than are their colleagues. So although there are LMS features and add-on tools to make integrating video into the course system simpler, there are still challenges to ensuring faculty are using video. The following are five best practices for effectively integrating video into course collections at the campuswide level.

1. Provide adequate training.

One of the biggest hurdles in launching a video strategy is getting resistant faculty on board, says Don Lane, manager of technical operations at The University of Texas at Arlington. But offering frequent training can help convert the reluctant.

Creating and hosting regular one-on-one and large-group workshops helped drum up so much interest in video at his university, there are now more than 60 recording devices across campus--up from five in 2008. More than 100 instructors have signed on to use the system for at least 220 courses, he says.

Part of convincing instructors to use the technology is educating them about its importance. This can be accomplished by showcasing pedagogical success stories, and by providing data that demonstrate the widespread use of video.

Through training, typically handled in-house by IT, faculty can get hands-on instruction selecting or creating videos most relevant to their learning objectives. Training should also help faculty navigate privacy, accessibility and copyright issues by explaining what content can be used and how it should be shared. "We encourage the use of captioning, describing tables and images, or providing alternate text," says Duncan McBogg, an IT service manager at the University of Colorado-Boulder. "We also ask faculty to be cautious of copyright, fair use and student privacy laws."

In the case of lecture capture, faculty should storyboard their content by writing a script, says Eric Kunnen, associate director of e-learning and emerging technologies at Grand Valley State University in Michigan. This helps create a more seamless, polished production and can also provide a transcript that can be uploaded, with the video, into the LMS to meet ADA requirements.

2. Offer enough--but not too many--options.

To support faculty comfort, provide a range of options for recording and posting video, says Andriamiarisoa of WesternU. Faculty there can post videos into the LMS in several ways, most commonly through the university's main lecture capture software, which automatically deposits recordings into the system. An enterprise-wide license allows faculty to record videos in their own homes or they can work in a studio with support from IT. An alternative lecture capture program can be used if preferred. Externally-created videos also can be encoded for posting in the LMS. …

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