Magazine article Marketing

The Index

Magazine article Marketing

The Index

Article excerpt

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MondelEz International

MondelEz International has promoted Dana Anderson to senior vice-president and chief marketing officer. She has moved up from the role of senior vice-president, marketing communication and strategy, which she had held since 2012. She replaces Mary Beth West, who was previously the food and drink manufacturer's top marketer.

Snapchat

Snapchat chief executive Evan Spiegel has confirmed that ads are coming to the platform as part of Snapchat's Stories, where users can view or choose to ignore them. Unlike the core service, where photos are erased within seconds, Stories content remains live for up to 24 hours.

BBC Music

BBC Music enlisted 27 artists ranging from Brian Wilson to Stevie Wonder, Pharrell Williams and Lorde to perform a new version of The Beach Boys' classic God Only Knows. The film, which was created by ad agency Karmarama over the course of two years, aims to promote the work of BBC Music across the corporation. A single has been released to support Children in Need.

DOWN

Apple and Facebook

Apple and Facebook have come under fire for offering to freeze the eggs of their female employees as a way to attract more women to their ranks Critics claimed it would have the effect of making women feel uncomfortable about going on maternity leave. …

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