Magazine article Talent Development

Going Digital: Re-Imagining New-Hire Orientation: Embracing a Bold Digital Learning Strategy, Adobe Helps New Employees Find Their Bearings Using a Highly Engaging, Scalable Method That Pushes the Boundaries of Virtual Classrooms

Magazine article Talent Development

Going Digital: Re-Imagining New-Hire Orientation: Embracing a Bold Digital Learning Strategy, Adobe Helps New Employees Find Their Bearings Using a Highly Engaging, Scalable Method That Pushes the Boundaries of Virtual Classrooms

Article excerpt

[ILLUSTRATION OMITTED]

First impressions matter. But what follows a first impression, the repeating pattern that emerges, is where expectations are formed, a standard of excellence is realized, and exceptional is defined. First impressions are either validated or disproved by what follows them.

Your new employee orientation sets a tone for how you think about first impressions, how you define excellence in your organization, and ultimately how much you value the employee experience. The onboarding experience can be an amazing first impression to your company and culture, and it can be immediate validation for your new employees on their career decision.

Is it?

We asked ourselves this same question at Adobe and sought to design an innovative and exceptional new employee experience. The result is an orientation experience we call New Employee Success.

Context

Employers want the best talent, so it's no surprise that once an individual is hired, new employees expect an exceptional, timely, and relevant orientation experience to help them ramp up and launch toward success.

This understanding isn't quid pro quo, but is a foundation for a strong and healthy business relationship that encourages passion, innovation, trust, and excellence.

An increasingly young, digitally savvy work force with an appetite for rich experiences wants to be engaged in ways that evoke their senses and emotions. Joining a global organization such as Adobe, they want to feel connected to other employees across the globe. New employees also want to engage with their senior leaders and executives to further validate that they've made the best career decision by joining the best team.

At Adobe, in addition to starting a discussion around innovation and learning, it's important that new employee communications are consistent across our global offices to ensure a shared understanding of our core values, processes, and guidelines. We want employees to assimilate the company's core values into their day-to-day work life, vocabulary, and interactions in a way that is meaningful to them within the context of their local office.

Digital solution for a digital enterprise

It was natural that we wanted to leverage our own technology to reach new employees glob ally that reflects our brand and core values. We made the bold decision to deliver New Employee Success 100 percent digitally.

When thinking through the design constraints of an immersive, digital orientation experience, one of the most fundamental pieces was determining the right platform. We wanted a platform that would accommodate a multichannel approach to learning and interactivity, while also facilitating personal connections-all in a digital environment that reflected the innovation and edge of our company and brand.

The decision to use Adobe Connect, our web conferencing, classroom, and collaboration platform, tells a powerful story. It provides firsthand experience for new employees on how we work together virtually across offices and time zones. It also is the same platform all employees use every day as they engage with their peers, partners, and customers, both internally and externally.

A digital-first design

For most of our new employees, their first impression and introduction to the company is through solutions they've used in the past--collaborating on a PDF using Acrobat or developing rich digital media using Creative Cloud. In taking a digital approach to orient new employees to the company, we are introducing--or reintroducing--them to the breadth of our solutions, brand, and global reach.

Orientation is delivered every week in North America and it is designed to be timely and relevant. Reusing the same digital environment each week gives our program scale and enables us to deliver a highly repeatable, consistent experience. We also make updates to the program--evolving the content and experience over time--which allows us to never quite finish tinkering with the design, even in the smallest increments of detail. …

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