Magazine article Information Today

Words at Work

Magazine article Information Today

Words at Work

Article excerpt

If you want to get to the top of a company without a ladder, you can use a ladder bypass.

C shell: An interface for users whose ISP only offers character-based, command-line access to a UNIX system (hence the term "shell account")

carve out: A business term for a dot-com spinoff from a larger (usually brick-and-mortar) company. Its purpose is to gain market share. The term is derived from the phrase "carving out a particular niche."

chainsaw consultants: Slang for outside experts who are brought in to reduce the employee head count (leaving the top brass with clean hands)

human capital (aka blood supply or living assets): Increasingly, it's how companies refer to their employees.

in our DNA: Something that is part of a company's culture. For example, "Excellent product design and packaging? Of course we do that. It's in our DNA."

information architect: A term for librarians, website programmers, and other usability experts whose job is to balance the needs of a website's sponsors, users, and designers so that the information is presented in a manner that pleases all concerned

ladder bypass: A Silicon Valley career maneuver that works like this: You leave large Company A to work at smaller Company B. …

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