Magazine article Information Today

Inky: Automated Email Organization

Magazine article Information Today

Inky: Automated Email Organization

Article excerpt

Dave Baggett, CEO of Inky, can empathize with anyone who gets bogged down by email messages. In his previous job, he was getting about 800 (non-spam) emails each day, and he realized that trying to go through all of them was a futile endeavor. "[T]here's no humanly possible way to triage 800 messages a day. You just can't do it," he says. "And so I realized, everyone will eventually need some sort of intelligent software agent to do most of the triage for them."

His realization led to the development of Inky, a free email management app that organizes messages into categories such as Personal (personal contacts), Subscriptions (enewsletters), Social (social media notifications), Package Tracking (shipment notifications), and Daily Deals (online shopping deals). Users can add multiple email accounts to the service and view all of their messages in one place. The app is available for Mac and Windows computers and for iPhones and iPads.

Inky sorts emails by relevance, so personal and urgent messages are stacked on top of low-priority emails or spam on the message list. Users can train the app to recognize the types of emails they normally receive, customizing their lists by noting which emails are least relevant so the system learns from their feedback. Inky uses the text of each message--common words and phrases--to determine its relevance, along with the relationship between the sender and the recipient. For example, Inky will recognize that messages from Groupon should go into the Daily Deals category. …

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