Magazine article Marketing

Careers: Course Deconstruct - Internet Marketing Essentials, Internet Marketing Academy

Magazine article Marketing

Careers: Course Deconstruct - Internet Marketing Essentials, Internet Marketing Academy

Article excerpt

The Internet Marketing Academy offers three training courses for internet marketers, accredited by the Institute of Sales & Marketing Management (ISMM).

The lowdown

The Internet Marketing Essentials course offers beginners the chance to complete a qualification showing that they understand the basic principles and concepts of internet marketing. It is best suited to those who have limited experience of marketing businesses online. It is completed entirely online and can be done at the student's own pace, as long as it is completed within three months of the start date. Those who finish the modules faster can request to complete the qualification there and then.

What's included?

The course comprises four modules, which contain about seven hours of content: Introduction to Internet Marketing; Success on the Web; Web Design Principles and Generated Targeted Traffic. The modules are broken down into individual sessions, making the content easier to digest. At the end of the course, students complete a short case study/exercise to demonstrate that the concepts and content of the course have been understood.

And another thing ...

Upon successful completion of the course, students will receive an ISMM qualification - the Internet Marketing Essentials certificate. Students will then also have the chance to progress to the Internet Marketing Professional and Internet Marketing Practitioner levels.

Ben Lyons, marketing assistant at management training business MTD Training, recently undertook the course. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.