Magazine article ADWEEK

Rainn Wilson: The Backstrom Star (and Seahawks Fan) Shares His All-Time Favorite Super Bowl Ad

Magazine article ADWEEK

Rainn Wilson: The Backstrom Star (and Seahawks Fan) Shares His All-Time Favorite Super Bowl Ad

Article excerpt

What's the first information you consume in the morning? I check CNN and the L.A. Times news apps. But before that, the first information I get is some inspirational spiritual quotes and meditations--I practice the Baha'i faith--from this meditation teacher I love named Jeff Kober.

Tell us about your social media habits. What are your go-to platforms? I have all of those social medias, although I try to stay off of those as much as possible because they suck your soul out. My life is much better when I'm not checking my Twitter feed. I don't even have the app on my phone anymore.

What other news do you follow? The only other news that I really care about is NFL updates. There's an app that I have called Qwik NFL News. I'm a Seattle Seahawks fan, but I'm also just a football fan in general.

Speaking of football, do you have a favorite Super Bowl ad? There was one ad that came out years ago--I can't even remember what it was for--but it was a shot of some guys in a garage, and it said, "We just wasted $2 million on this ad." I thought it was very clever. Although I guess that shows how ineffective it was that I don't remember the brand. [The ad was E'Trade's "Monkey," which aired during the 2000 Super Bowl.]

What TV shows do you watch? I really am enjoying Peaky Blinders on Netflix. I just watched The Missing on Starz, which I thought was pretty mesmerizing. I also love Game of Thrones, and I'm excited for the finale of Mad Men.

Do you have a favorite app? …

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