Magazine article Risk Management

No Accounting for Taste

Magazine article Risk Management

No Accounting for Taste

Article excerpt

Years ago, while shopping at Target, I happened upon something amazing: a holiday pack of Thanksgiving-themed sodas from Jones Soda Co. This was no ordinary beverage selection-there wasn't a cola or lemon-lime in the bunch. Instead, the mad scientists at Jones had created an assortment that included turkey and gravy, mashed potatoes with butter, green bean casserole, cranberry and fruitcake. Understandably, most would consider this an abomination, but as someone who has Ions; been fascinated by strange junk food, I was in awe. There was no way these flavors would taste good, but I had to have them.

Once I got my prize home and conducted a taste test with my very reluctant wife, I found the flavors to be pretty much what you would expect. Cranberry and fruitcake were fine, turkey and mashed potatoes were awful, and green bean casserole was vile beyond description.

Over the years, Jones has come out with additional holiday packs to supplement their more traditional lineup, offering flavors like wild herb stuffing, dinner roll, pea, Brussels sprout and even antacid. The Seattle-based company also created a limited-edition pack in honor of their hometown Seahawks football team, including flavors like natural field turf, sports cream, dirt and perspiration. I haven't tried these, but I can only assume they are what Satan serves to his dinner guests. I think it's pretty great.

Of course, Jones isn't the only company to gamble on novelty foods. For the past few years, Lay's potato chips has held new flavor competitions featuring varieties like chicken and waffles, garlic bread, wasabi ginger and cappuccino. Meanwhile, KFC's Double-Down sandwich, which substitutes chicken patties for bread, and Taco Bell's Doritos Locos tacos, which use Doritos shells, have somehow become big sellers, despite sounding like the product of a stoner's fever dream. …

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