Magazine article Marketing

I Know

Magazine article Marketing

I Know

Article excerpt

'Look for the good in everyone and your organisation will derive great power'.

Booth is the fifth generation of his family to lead the 30-store regional supermarket chain. Its slow rate of growth is deliberate, and in part due to a desire to focus on consolidating its reputation and quality in its core market in the North West. While that regional strategy will remain, it trialled nationwide deliveries over Christmas.

The business is bigger than the family.

I have had the privilege of chairing our 168-year-old family business for 18 years, supported by two family directors. It is my role to inspire colleagues to perpetuate the founder's idea in a modern context Edwin Henry Booth was an entrepreneur who was passionate about his retailing values. It is my job to recreate his hunger to succeed throughout our enterprise.

There's no such thing as a dull member of staff. Allow your team to look to you for guidance, not the answers. Allow their minds to breathe. The outcomes will surprise you. Look for the good in everyone and your organisation will derive great power, which will manifest itself in their levels of productivity and customer service. Give young people the opportunity to try new things while being there for them through success and failure.

Always be available to your teams. Your availability and visibility are so important. It is easy to underestimate the power of MBA - managing by walking about.

Strategy goes out of date quickly. Don't cling on doggedly to a strategy. Allow it to live and become an instrument of growth and prosperity. Customers don't always want the same things and you will not always attract the same customers. Set a direction and be prepared to alter the route. Regular conversation is a fundamental given in our connected world. Only that way will the route become clear.

Be an owl. Listen, then interact. Never allow yourself to frame a response before the person with whom you are talking has finished.

The board bathroom. Getting the key to the board bathroom is not a reward for having worked your way to the top. A pilot examiner once told me: 'You've got your licence - now you're really going to learn to fly. …

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