Magazine article Information Today

Words at Work

Magazine article Information Today

Words at Work

Article excerpt

Have all your important information above the fold.

above the fold: The content on a webpage that is visible without scrolling. The content you see when you have to scroll down is referred to as "below the fold." The area above the fold is considered the most desirable real estate on a webpage. This expression originally referred to the position of articles in a newspaper.

change agent: A person inside a corporation who pushes for real change in terms of getting the company up-to-speed with technological advances. For example, he could lead an ecommerce or social media team.

chum: Another word for turnover. For example, "It is said that about 40% of U.S. job growth is in IT and that those in the industry change jobs on average every 18 months, amounting to an increasingly high churn rate compared with past decades." This term also means to produce something at a fast pace but with mediocre results, as in, "Some of those incubators thought that just by pooling office space and resources, they could churn out McStartups by the dozens. …

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