Magazine article Landscape & Irrigation

AmericanHort Celebrates First Birthday

Magazine article Landscape & Irrigation

AmericanHort Celebrates First Birthday

Article excerpt

AmericanHort was formally launched January 1,2014 through the consolidation of the American Nursery & Landscape Association (ANLA) and OFA--The Association of Horticulture Professionals. It took a few years to make this happen, but it was the culmination of the vision the respective members shared: to bring together the two national organizations and replace them with one comprehensive horticulture industry association to serve the industry in North America. The members voted in September 2013 to approve the consolidation of ANLA and OFA.

The mission of AmericanHort is to connect the vast diversity of the industry. The horticulture community now has a strong and unifying voice and the infrastructure to support and expand horticultural businesses, and to promote the value of flowers, plants, trees, and turf. With that influence and member participation, the association is celebrating numerous successes of the first year. Here are some highlights:

* Launched the first-ever comprehensive research project to support the future of garden retailing and related horticulture services.

* Organized the industry's Bee and Pollinator Stewardship Initiative.

* Influenced efforts to provide a reliable immigrant workforce for our industry.

* Collaborated with the Horticultural Research Institute to leverage more than $10 million in research to support all industry sectors.

* Published nearly 400 articles, videos, and webinars on the AmericanHort Knowledge Center website. …

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