Magazine article Editor & Publisher

All Ears: Listener Simplifies the Arduous Task of Digital Data Collection

Magazine article Editor & Publisher

All Ears: Listener Simplifies the Arduous Task of Digital Data Collection

Article excerpt

The Internet was supposed to make everything easier, right?

Except when it comes to data collection for newspaper number-crunchers. Then, things aren't so simple.

Previously, data and analytics for monitoring the habits of news consumers had been spread out all over the place. What's been needed is an all-in-one type of Web-based software that's affordable and useful, that can produce statistics from all kinds of sources at all hours of the day and night.

That's where Listener comes in.

"Until now, there hasn't been a cost-effective tool that can consolidate online and offline data, and allow publishers to gain an in-depth understanding of how users interact with online content and brands," said Matt Lindsay, president of Mather Economics, the company that developed Listener. "Listener solves the problem and provides visibility into digital operations and revenue with one log-in and one dashboard across all of the client's platforms and business systems."

Kind of like Hootsuite, but for advertising departments. Lindsay started developing Listener two years ago when Mather began working with newspaper publishers.

'We were putting data together from different sources, but the data just wasn't very user-friendly from an analytic perspective," Lindsay continued. "So we came up with the idea of putting together different data from different sources, capturing data from multiple things that are happening at the same time, like metered data and custom data. …

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