Magazine article CRM Magazine

Dynamics CRM Gets a Major Overhaul for 2015: Microsoft's User Conference Highlights Product Launches and Integrations around Its CRM Line

Magazine article CRM Magazine

Dynamics CRM Gets a Major Overhaul for 2015: Microsoft's User Conference Highlights Product Launches and Integrations around Its CRM Line

Article excerpt

This article is a combination of two articles that appeared on DestinationCRM.com on March 16 and March 17, 2015.

At its Convergence Dynamics user conference in Atlanta in mid-March, Microsoft announced several major product upgrades designed to make users more productive, mobile, social, and informed.

Central to the conference was the spring 2015 release of Microsoft Dynamics CRM, which will deliver significant performance enhancements, deepen interoperability with Office 365, and improve efficiency and collaboration. The release also introduces Microsoft Social Engagement, a social media monitoring and analytics platform.

"We're at the dawn of a new era of business systems," said Satya Nadella, CEO of Microsoft, during his opening keynote before an audience of 12,000 people.

Microsoft also used the conference's keynote to introduce several other products, including Power BI, a cloud-based business analytics service to help companies monitor and visualize data from across the organization through live dashboards and reports.

The company announced the acquisition of intellectual property from Fusion Software, which will add voice-of-the-customer capabilities to Microsoft Dynamics CRM. Users will be able to incorporate customer feedback directly into service, sales, and marketing engagements.

Microsoft used the conference to launch its Azure Internet of Things (IoT) Suite, an integrated offering to help businesses link, manage, and analyze multiple connected devices. Nadella called the Azure IoT Suite "the core infrastructure for building out SaaS services."

Along with this, the company announced Azure Stream Analytics to help companies process massive amounts of real-time, incoming data and services.

Also new is Skype for Business, which delivers an enterprise-ready voice and video collaboration experience.

The company introduced the IT Professional and Developer Preview of Office 2016 and Office Delve, which incorporates machine learning to help users find relevant documents, conversations, and connections from across Office 365, Exchange Online, and Yammer.

Also announced were integrations that bring Dynamics CRM into Office 365, Outlook, Exchange, Sharepoint, Azure Mobile Services, and Cortana.

But internal integrations were not the only ones highlighted during the conference. Intelliverse has integrated its Sales Acceleration software into Microsoft Dynamics CRM. InsideSales will offer its complete sales acceleration platform to customers using the Microsoft Dynamics CRM platform. …

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