Magazine article Health Facilities Management

New Studio to Serve as a 'Learning Lab' for Docs, Startups

Magazine article Health Facilities Management

New Studio to Serve as a 'Learning Lab' for Docs, Startups

Article excerpt

Design firm HDR has partnered with the American Medical Association (AMA), Chicago, and MATTER, a community of health care technology entrepreneurs, to develop a multipurpose space where physicians and startup firms can explore possible health care innovations.

The AMA Interaction Studio, a 425-sq.ft. space in MATTER's offices in Chicago's Merchandise Mart, is scheduled to open this summer. It will:

* Enable health care entrepreneurs to experience a prototypical clinical setting up close, to work with physicians on technology that can help them do their jobs and, ultimately, to improve patient and professional satisfaction.

* Give designers an opportunity to improve the health care experience between physicians and patients by developing innovative solutions that foster the best care.

"Our goal is to help entrepreneurs identify and understand key challenges in patient care and foster the seeds of innovation that will deliver meaningful solutions for physicians and patients," says James L. Madara, M.D., CEO and executive vice president, AMA.

Exploring ways to streamline the electronic health record system is one example of what tech entrepreneurs could develop and discuss with physicians, says Meg Barron, product development director, portfolio management, AMA. …

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