Magazine article Management Today

Everything You Know about Business Is Wrong: Disruption

Magazine article Management Today

Everything You Know about Business Is Wrong: Disruption

Article excerpt

What with Uber, Airbnb, Tesla and the rest, it can seem as if every established business is being blindsided by a slick new upstart coming at it from leftfield.

But how widespread is disruption? Try this exercise at home. Consider where you currently spend your money, and how much impact 'disruption' has had or seems likely to have on that.

Start with housing. What is striking here is how little impact information technology has had. Whether you own or rent, you probably found your place via an estate agent. Now these people are intermediaries, who were supposed to have been 'disintermediated' long ago. But there are more of them than ever.

Next consider food. You may very well order most of your groceries online, but the firms delivering them are the same as they always were Ocado is the only new entrant exploiting potentially 'disruptive' technology, and it has had a lot less impact than Aldi and Lidl.

What about your car? The manufacturer has almost certainly been in business for 30 years or more. When will we see driverless cars? I predict that whoever makes the software, driverless vehicles will come from an existing manufacturer. …

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