Magazine article ADWEEK

Destination Vacation: A Look at How Different Generations Prefer to Travel

Magazine article ADWEEK

Destination Vacation: A Look at How Different Generations Prefer to Travel

Article excerpt

Where They're Going                      Millennials    Gen X    Boomers  Traveling for pleasure            77%            79%      82%  Inside the U.S.                69%            72%      74%  Internationally     38%            18%      27%  NOTE: Table made from bar graph.  Average Value of Trip                      Millennials    Gen X    Boomers  Domestic            $6,200         $3,700   $2,900  International       $7,800         $8,500   $7,400  NOTE: Table made from bar graph.  Top Domestic Destinations (%)                      Millennials    Gen X    Boomers  Hawaii              19             6        6  Oregon              7              3        4  California          5              14       6  Nevada              1              2        10  New York            9              8        2  Florida             9              18       8  Hawaii is a top domestic destination for millennials, while Florida and California draw gen Xers and boomers flock to Nevada for Vegas and hot, dry climes.  NOTE: Table made from pie chart.  Top International Destinations (%)                      Millennials    Gen X    Boomers  Canada              4              21       33  Mexico              17             4        5  The Caribbean       28             22       48  Central/South America             10             13       4  Europe              30             32       61  Middle East/ Africa              2              12       9  Asia                23             5        8  Australia/NZ/ South Pacific Islands             4              8        8  NOTE: Table made from pie chart. … 
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