Magazine article CRM Magazine

NetSuite Bolsters Its Marketing Portfolio

Magazine article CRM Magazine

NetSuite Bolsters Its Marketing Portfolio

Article excerpt

At its SuiteWorld user conference in San Jose, Calif., in early May, NetSuite launched SuiteCommerce InStore, which will build on its SuiteCommerce platform to help businesses better account for the gaps between online and offline customer experiences. The product aggregates customer records and buying history and puts them into store associates' hands.

The company's CEO, Zach Nelson, also discussed plans for expansion by way of partnerships. Following its recent acquisition of Bronto Software, a company that will enable NetSuite to unify marketing and commerce, the company formed an alliance with Microsoft, which will allow NetSuite to use Microsoft's Azure cloud platform and integrate Office 365 into its own platform.

NetSuite also announced a relationship with American Express Global Business Travel to enable NetSuite customers to book travel through the platform, and an alliance with Qlik, a provider of business intelligence and data visualization software.

NetSuite also used the conference to outline its plans to bolster its marketing software. The company's most significant development will be optimizing marketing functions. "We have greatly advanced marketing automation in our system, and with the acquisition of Bronto, we're going to be able to bring marketing automation to the next level," said NetSuite's founder and chief technology officer, Evan Goldberg. …

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