Magazine article Behavioral Healthcare Executive

Don't Wait for the Market to Make Decisions for You

Magazine article Behavioral Healthcare Executive

Don't Wait for the Market to Make Decisions for You

Article excerpt

Whether you embrace it or not, health reform is going to influence how your organization operates in the future. The health system at large is experiencing a shift, and you're going to be swept along with the current.

For some organizations, trimming the sails has already started. Those who have the forethought to take a leading role in the new era of healthcare are beginning to stand out, and they have at least two things in common.

Two attributes of forward thinkers

1.) Leaders are retooling their approach to outcomes: Folks who aim to be one step ahead of the trend are abandoning the old-school idea that nice anecdotes and random messages from former patients are good enough for outcomes measures. Instead, they are using every tool they can get their hands on, from technology to research data to the pure enthusiasm of their staff, to put some quantifiable numbers on what they can or cannot produce.

Yes, the measurement process is an administrative pain in the neck, but the standouts know there's return on that investment: They've seen more grant funding, more new patients and more favorable contracts as they increase their focus on outcomes. It's incredibly hard to keep in touch with patients after they leave your care, but the most successful organizations are going to find innovative ways of discovering the information. For example, consider designing a family outreach that is incredibly user-friendly--or perhaps even incentivized in some way--to get updates on your former patients. …

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