Magazine article Reason

Why Does Cadbury Chocolate Taste Worse in America? an Overzealous FDA and a Bitter Trademark Battle Keep British Expats from Enjoying Their Favorite Sweets

Magazine article Reason

Why Does Cadbury Chocolate Taste Worse in America? an Overzealous FDA and a Bitter Trademark Battle Keep British Expats from Enjoying Their Favorite Sweets

Article excerpt

The average American probably knows Cadbury as the source of the sugar-rush-inducing Creme Eggs that hit grocery store shelves around Easter. But to the British, the company is known for so much more. Cadbury is a top chocolate manufacturer in the United Kingdom, with a host of popular treats for sale.

The rights to produce and distribute Cadbury products stateside belong to Hershey's, which bought out the British company's U.S. operations in 1988. But the chocolate made under the Cadbury brand in America is different from the chocolate made by Cadbury in the United Kingdom. Brits living in the states know it, and many of them don't particularly like it. They say the American version tastes "like shit" and "like spit-up," and even, in one case, that it smells "like stinky feet," according to an article in Vanity Fair.

Hershey's is less than pleased with the nasty descriptions British expats have been using. Contacted by Pennsylvania's Patriot-News, a company spokesman complained, curiously, that these subjective descriptions are "factually wrong." He said that Hershey's uses the same formula developed by Cadbury in the United States before the acquisition, and thatthe company sources many of its ingredients from Cadbury and has them shipped over from the British Isles.

Protests to the contrary notwithstanding, the ingredients in Cadbury chocolate items produced on opposite sides of the Atlantic are demonstrably different. One big reason for that is a regulation from the U.S. Food and Drug Administration (FDA). A layperson might think the subjectively superior flavor of British Cadbury bars comes from better cocoa or more milk. The secret is actually vegetable oil, which the FDA wilt not allow to be added to anything that will then be labeled "milk chocolate." In the U.S., only cocoa butter may be used. Not so in the United Kingdom.

In 2008, Hershey's actually changed some of its own chocolate offerings to taste more like Cadbury's, switching out cocoa butter for vegetable oil and altering the labels to comply with FDA demands. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.