Magazine article ADWEEK

Clio Sports Gold Standard: Action-Packed Marketing Campaigns for Brands like Gatorade, Nike and the NBA Are Honored with Clio Gold Awards in This Year's Competition

Magazine article ADWEEK

Clio Sports Gold Standard: Action-Packed Marketing Campaigns for Brands like Gatorade, Nike and the NBA Are Honored with Clio Gold Awards in This Year's Competition

Article excerpt

DESIGN

All Football League All Football League Team Brand Collection

Leagues, Governing Bodies & Associations-Logo Gridiron Labs, North Hollywood, Calif.

FXFL

FXFL League and Team Brand Identities

Leagues, Governing Bodies & Associations-Logo Gridiron Labs, North Hollywood, Calif.

Toronto FC

Toronto FC 2015 Season Ticket Package

Teams-Other Maple Leaf Sports & Entertainment Ltd., Toronto

Nike

Nike Genealogy of Innovation

Product/Service-Other R/GA, New York

Reebok

Bacon

Product/Service-Packaging Venables Bell & Partners, San Francisco

DIGITAL/SOCIAL

Bleacher Report Bleacher Report MJ All Day

Media & News-Other Turner Sports, Atlanta

NBA

NBA All-Star Stat Infographic

Media & News-Websites NBA, Secaucus, N.J.

NCAA Digital

March Madness Live

Media & News-Apps Turner Sports, Atlanta

PGA.com

PGA Championship Live

Media & News-Apps Turner Sports, Atlanta

EA Sports

GIFERATOR

Product/Service-Websites Heat and Fleishman Hillard, San Francisco

Google

Google World Cup

Product/Service-Websites R/GA, London

McDonald's

Lovin' the Super Bowl

Product/Service-Social Media DDB, Chicago

Merrell

Trailscape

Product/Service-Other Hill Holliday, Boston

MLBAM

MLB.com Statcast Product/Service-Other MLB Advanced Media, New York

Molson Canadian

Hockey Heaven

Product/Service-Social Media Rethink, Toronto

WWE

WWE App With WWE Network

Product/Service-Apps WWE, Stamford, Conn.

DIRECT

Budweiser

Home of Goals

Product/Service-Other Anomaly, Toronto

ENGAGEMENT/ EXPERIENTIAL

Botafogo de Futebol e Regatas

The Inverted Jersey

Teams-Guerilla Africa, Sao Paulo

Equinox

The Pursuit

Product/Service-Experiential R/GA, New York

FILM

ESPN

Jimmy V Week

Media & News-Other ESPN, Bristol, Conn.

Beats by Dre

The Game Before the Game

Athlete-Long Form R/GA, London and Los Angeles

Diageo

Barnes Sisters

Product/Service-Commercials BBDO, New York

Gatorade

Made in NY

Product/Service-Commercials; Product/ Service-Branded Entertainment & Content; Product/ Service-Short Form TBWA\Chiat\Day, Los Angeles

Gatorade

Win From Within: Ben Jackson

Product/Service-Branded Entertainment & Content; Product/ Service-Short Form VML, Kansas City

United Nations World Food Programme

805 Million Names

Product/Service-Short Form Forsman & Bodenfors, Gothenburg, Sweden

INNOVATIVE

Equinox

The Pursuit

Product/Service-Innovative R/GA, New York

OUT OF HOME

Kansas City Royals 2014 Preseason Outdoor

Teams-Billboard Walz Tetrick Advertising, Mission, Kan,

Fox Sports Daytona 500 Bus Wraps Campaign

Media & News-Transit Fox Sports Marketing, Los Angeles

Nascar

Change Campaign

Leagues, Governing Bodies & Associations-Poster Ogilvy & Mather, New York

PARTNERSHIPS, SPONSORSHIPS & ENDORSEMENTS

Acuvue

They Call It as They See It

Product/Service-Sponsorships Buena Vibra Group/DDB Latina, Santurce, San Juan, Puerto Rico

Gatorade

Made in NY

Product/Service-Endorsements TBWA\Chiat\Day, Los Angeles

Gatorade

Sweat It to Get It

Product/Service-Endorsements TBWA\Chiat\Day, Los Angeles

United Nations World Food Programme

805 Million Names

Product/Service-Endorsements Forsman & Bodenfors, Gothenburg, Sweden

PUBLIC RELATIONS

Warner Bros. …

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