Magazine article Talent Development

Tell Me More: Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Magazine article Talent Development

Tell Me More: Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Article excerpt

Tell Me More

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact

By Annette Simmons

Amacom, 240 pp., $24.95

[ILLUSTRATION OMITTED]

Storytelling isn't something you only do around a campfire. In recent years, stories have been brought into the classroom, the boardroom, and the meeting room as a powerful tool for engaging, influencing, and instructing listeners. In the second edition of Whoever Tells the Best Story Wins, Simmons shows readers how they can use the power of story to become more effective at work.

She starts by debunking the common belief that storytelling is an innate talent, bestowed upon a charismatic few. Anyone with a good understanding of the elements of story, the right technique, and plenty of practice, can become a compelling storyteller-and any significant emotional event can become a story.

As Simmons writes, "Facts matter, but feelings interpret what your facts mean to an audience." She explains the fundamentals of a good story, how to weave rich sensory details into a story to make it resonate with listeners, how to use technology to deliver or enhance stories, and how to "think in story"-in other words, how to recognize stories in the raw and craft them into polished, compelling tales.

Readers will learn six different types of stories, and when to use them in work situations. For example, there are "vision stories," designed to engage and motivate listeners, especially in times of difficulty; "teaching stories" which impart a lesson without actually instructing; and "who-I-am" and "why-I'm-here" stories, which build your credibility as a presenter and help you gain your audience's trust. …

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