Magazine article Gramophone

Apple Launches New Streaming Service: Apple Music

Magazine article Gramophone

Apple Launches New Streaming Service: Apple Music

Article excerpt

Apple recently unveiled Apple Music, the latest--and a highly significant--offshoot in its music offering. The announcement came as part of its latest Developers Conference, hosted by CEO Tim Cook in America.

Why significant? When launched, iTunes--in conjunction with the company's iPods--radically transformed the music industry, the way people bought music and what constituted a 'record' collection. It was the start of a switch for many music buyers from physical to digital (or, more accurately, to virtual). 'We've had a long relationship with music, and music has had a rich history of change, some of which we've played a part in,' said Tim Cook, with a certain degree of understatement--at least from a technological point of view.

However, in more recent years, Apple's download-only model has begun to see increasing competition from streaming services such as Spotify, Qobuz and, more recently, Tidal among listeners who appreciate, for a fixed monthly subscription price, the flexibility of access to pretty much anything they might choose to listen to. …

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