Magazine article Success

Wow 'Em Over: Snare Clients with Smart Tech Tactics

Magazine article Success

Wow 'Em Over: Snare Clients with Smart Tech Tactics

Article excerpt

I WAS FEELING NOSTALGIC, so I did what my dad and granddad used to do: I went out my front door to fetch my mail. It's one of those age-old rituals I perform about once every two weeks. I walk back into my house with a bundle of mail. I promptly do exactly what you do at your home: throw away 99 percent of it. Then I wonder out loud how I can get the remaining one percent sent to me electronically.

It wasn't long ago that sending a letter (with an actual stamp!) was a great way to grab someone's attention. Even more recently, a compelling voice mail would probably land you a callback. But in today's world of Twitter hashtags, text messages without vowels and a generation of people who don't ever listen to their voice mail, it's time to try something new--especially when it comes to starting and advancing business relationships.

Below are 3.5 ways I've seen people get results, simply by using technology differently. Each option costs you nothing out of pocket. But you will need to trust me and be prepared to try something new. (Don't worry, I won't ask you to become Facebook friends with your mom.) My goal is for you to stop leaving voice mails and start building your influence! And if you're an old-schooler who still owns a fax machine, then this is the time to grab your favorite highlighter and take notes:

1. Don't send proposals. Instead, send a recording of yourself presenting the proposal. We use a service called Jing. It records your screen and voice while you walk the viewer through your presentation. This gives you the chance to personalize your message, walk clients through each step of your proposal and close the sale--all of which they can view as if it were live at any hour of the day. While your competitors are sending out a boring PDF, you are sending out a movie. Break out the popcorn. …

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