Magazine article The Advocate (The national gay & lesbian newsmagazine)

Bad Rep: What Can You Do If an Ex Trashes You (by Name-With Photos!) on His or Her Blog?

Magazine article The Advocate (The national gay & lesbian newsmagazine)

Bad Rep: What Can You Do If an Ex Trashes You (by Name-With Photos!) on His or Her Blog?

Article excerpt

KEEPING YOUR REPUTATION INTACT on the Internet can be tricky business. Even if your ex's blog has just one human reader, Google, Bing, Yahoo! et al. will still scour it and dutifully index every character attack, making those remarks no more than a few keystrokes away from your family, employer, or even your next date. Google won't help: While it will remove illegal and confidential personal info from its indexes, it's hands-off with everything else.

The secret to getting rid of negative information on the Internet isn't removing the material. Remember that few bother clicking past the first page of search results. If you generate a flurry of positive content that ranks higher in search engines than the negative material, you effectively push the rep-busting links far enough down that they won't be seen.

There are three ways to quickly create material to help restore your reputation. The first is setting up your own website with your name as a custom URL; use About. …

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