Magazine article Journal of Property Management

Amp Up Your Marketing Mojo

Magazine article Journal of Property Management

Amp Up Your Marketing Mojo

Article excerpt

Okay, I confess. I was listening to oldies music on my way to the gym over a recent holiday weekend.

Take this tune, for example: "Get your motor running, head out on the highway. Looking for adventure, in whatever comes our way." I had to look that one up: Steppenwolf, circa 1960s. Stumped for a property marketing idea, I figured that blasting good (and well, loud) rock music from my own personal airwaves would put me in a creative mood. It worked: I had discovered just the trick to invigorate my marketing plans.

Want to amp up the volume on your marketing mojo this fall? Try these tactics to boost your strategy:

IT'S AN INSIDE JOB

Yep, it's true. We real estate professionals are a busy bunch. And it's equally true that our best laid plans for marketing often slide to the bottom of the list--for our companies and our properties-- simply because we don't have time. Ah, wouldn't it be great to have a magic charm (that's our marketing mojo) to cure what ails us?

When it comes to marketing, sometimes we lose steam. You don't have to pull a rabbit out of a hat, but it does pay to look at what's right in front of you: your team. (Psst, they're your secret ingredient). When our employees genuinely like what they do, and they love your company, that's marketing magic. Give them something to be passionate about and the good word will spread like wildfire--to your customers, your tenants and residents, even to future employees. It's all in how you communicate.

Try this: the next time you hold a meeting, opt for a stand up. …

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