Magazine article Phi Kappa Phi Forum

New, a Reflection of Old: The Paradox of Media Innovation

Magazine article Phi Kappa Phi Forum

New, a Reflection of Old: The Paradox of Media Innovation

Article excerpt

"Technological determinism" is the belief that technology drives historical change. It is fascinating to think that somehow old media like books and motion pictures have not only evolved through and by digital production, but also continue to evolve through the ultimate result of digital production meeting digital distribution: unlimited digital access.

While current media innovations seem to offer us unlimited democratic freedom of expression, the associated digital technology has been present in media since the 19th century. Morse's telegraph and audio production software share something in common: a digital code.

Media-as-production has, in some terms, received a complete face-lift of its own. Media has begun to conform to the chosen distribution method, however variable and anomalous it may be. A media production can begin in one form and be further distributed in another (app, social, radio, then advertising jingle, broadcast, iTunes).

A digital capitalist could be viewed as someone who takes advantage of the digital tools that mimic their original organic counterpart. Looking at television programming, a prime-time line-up that television executives hope appeals to a large, homogenous audience, is no longer realistic. Now, viewers are their own programmers for their "primetime" that commences at a time of their choosing, and don't necessarily get their shows from their original source. YouTube, DVR, streaming media players and On Demand options have replaced the time-sensitive "push" media delivery format that television programmers are used to.

Gatekeeping in the film industry was often the cost of emulsion-based filmmaking itself. Today, the film industry uses digital cameras as a cost-saving measure. However, the footage can still be transferred ("film" at this point in name only) to a reel for distribution and exhibition in cinemas around the world. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.