Magazine article Marketing

Review of the Year 2015: Political Blunders Go Social

Magazine article Marketing

Review of the Year 2015: Political Blunders Go Social

Article excerpt

Consumers could be forgiven for thinking that British politics had morphed into a bumper episode of The Thick of It, with a litany of innuendo, tall tales and sheer marketing incompetence.

#piggate

It was the allegation that the Prime Minister, and no doubt the British public, wish they could forget. Reported in Michael Ashcroft and Isabel Oakeshott's unauthorised biography of Cameron, the anecdote claimed that he put a 'private part of his anatomy' into a dead pig's mouth as part of an initiation ceremony for a University of Oxford men-only dining society.

#pinkbus

In an election that was devoid of marketing genius, Labour's deputy leader Harriet Harman sleepwalked into a marketing nightmare by signing off on the bright pink branding on a minibus used to cart female Labour MPs across the country to talk to women voters 'around the kitchen table'. The big issues were duly ignored in favour of discussions on the shade of the bus and whose decision it was to patronise women voters in this way.

#edstone

The infamous stone slab etched with Ed Miliband's election pledges, at an estimated cost of pounds 30,000, quickly became a lightning rod for ridicule. …

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