Magazine article Talent Development

Keeping Degrees Fresh: The University of Florida Offers Lifelong Learning to Its Communications Alumni

Magazine article Talent Development

Keeping Degrees Fresh: The University of Florida Offers Lifelong Learning to Its Communications Alumni

Article excerpt

[ILLUSTRATION OMITTED]

Communications professionals have an especially difficult time staying on top of the changing technologies that shape their industry. Many seasoned marketers and journalists graduated from college before social platforms like Twitter, YouTube, and Instagram changed how companies build their brands; before search engine optimization became a core skill; and before podcasting and apps were considered routine media. If they don't continually pick up new skills, communications professionals could quickly get left behind.

That's why the University of Florida College of Journalism and Communications launched a program that allows graduates of its online master's degree program to continue taking online classes for as long as they want, for an annual cost that is less than that of a single credit. The program, called Master Access, is the first of its kind at the University of Florida, and one of the first programs in higher education aimed at enabling lifelong learning.

Master Access gives UF alumni a lifelong edge, according to Mike Weigold, an associate dean and head of UF's distance learning program. …

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