Magazine article Talent Development

Raising the Torch: Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols

Magazine article Talent Development

Raising the Torch: Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols

Article excerpt

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

By Nancy Duarte and Patti Sanchez

Portfolio, 336 pp., $32

[ILLUSTRATION OMITTED]

The rate of change in business today happens so quickly that you can no longer plan comfortably in advance-instead change is a state of mind" This is how authors Duarte and Sanchez begin their latest book, Illuminate. And it's how readers embark on a journey to adopt a change-based state of mind, and learn how to help others do the same.

The book presents a simple, straightforward framework that not only enhances communication, but leadership in general--particularly the ability to drive change in any environment. The authors make the case that today's business environment demands leaders who are torchbearers. Torchbearers anticipate and shape the future, envisioning new possibilities; they motivate others through empathetic communication and deliberate engagement.

Illuminate gives aspiring torchbearers strategies and tools for driving sustainable change, moving from dream to leap, to fight to climb, and ultimately, to arrive. But the power of this book is in how the authors have populated each stage with concrete and actionable ways to move people through the process. The authors don't just suggest that leaders use speeches, stories, ceremonies, and symbols; they explain what people need to hear, do, and see so they can understand, experience, and enthusiastically adopt change.

Duarte and Sanchez introduce the simple but profound notion that when dealing with committed individuals, motivating communication keeps them going; resistant individuals benefit from warning communication that will help them become unstuck. …

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