Magazine article Editor & Publisher

Finding the Right Motivation: How Newspapers Can Reclaim Their Drive and Ambition

Magazine article Editor & Publisher

Finding the Right Motivation: How Newspapers Can Reclaim Their Drive and Ambition

Article excerpt

The 1980s weren't all bad. Yes, it was the decade in which bottled water replaced whiskey in our desk drawers and we started writing articles about video games. But some good things happened too.

One of those good things was the energy in our newsroom caused by thousands of young journalists. Inspired by Woodward and Bernstein, these newbies flooding robust newsrooms intent on doing journalism that mattered--rooting out injustice and exposing scoundrels.

When I first took over as editor of an afternoon daily in Albuquerque, N.M. in the 1980s, I gathered the top managers in an off-site meeting at one of those New Age retreat centers outside Santa Fe where they had painted kachinas and geckos on the stucco walls to make it seem authentic. (Forgive me. I was young.) And the leader of the center told us that in all of their work with people who came from scores of industries, they learned that what people wanted most from their life's work is to make the work matter. They were not motivated by pay. They were motivated by meaning.

Have we lost that drive to matter in the decades that have followed the 1980s? I think so. Too many layoffs, early retirements, newspapers folding or contracting. It's taken the meaning right out of us. This is a shame. Newspapers are most valued in a community when they are operated by people who care about the life-changing work that their staffs can do.

Here are some things I'd try to bring the meaning back:

Lead. Communicate to the people working for your newspaper that their work matters. Tell them and show them how the newspaper has made a difference in the lives of its readers and advertisers. Take photos of the people whose lives and businesses are better because of what your newspaper has done and hang them on the walls. Stop punctuating every sentence with money. Instead, talk about impact in your community.

Inspire. Motivation comes from within, but leaders have an obligation to inspire, said Karen Kennedy, CEO and founder of Insights to Growth, who has helped design high-functioning teams for everyone from Hewlett-Packard to Dun & Bradstreet. When leaders take the time to understand the personal motivations of workers, they can inspire great achievements.

Stop living in the past. …

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