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America East Set for April 4-6: Conference Will Focus on Transformation and Future Trends

Magazine article Editor & Publisher

America East Set for April 4-6: Conference Will Focus on Transformation and Future Trends

Article excerpt

Newspaper professionals will gather in Hershey, Pa. for the 2016 America East Media Business and Technology Conference April 4 to 6. Administered by the Pennsylvania NewsMedia Association and several co-sponsoring associations, the annual conference saw more than 900 attendees last year and anticipates even higher numbers next month. 'We've expanded our programming to offer circulation-specific content once again by partnering with 360 Media Alliance and I-SCMA," said Tricia Greyshock, PNA vice president of association services.

This year's circulation programming will start April 3 before America East kicks off with a keynote luncheon April 4. This year's keynote speaker is Christian Hendricks, McClatchy vice president of products, marketing and innovation.

"The McClatchy Company has embarked on a significant company reinvention, including a redesign of newspapers, digital products and video efforts," Greyshock said. "Hendricks will share insight and speak to the 'untold' transformation story of local media from an operator's perspective." Greyshock said conference sessions will include a wide array of topics, from ad blocking and innovation in the newsroom to creative revenue streams and disaster recovery and infrastructure.

"Each year, our committee's goal is to invite speakers and develop sessions that speak to important industry challenges, trends and opportunities," she said. "It is important that we offer programming that meets the needs of anyone working in the news media industry."

Other than the keynote speech, Greyshock said she is also excited about the podcast and virtual reality sessions. "These are intriguing topics of interest for the industry and potential revenue-generators, and we're excited to offer some insight into unchartered waters for many news media organizations."

On the exhibit floor, Greyshock expects more than 90 suppliers to be on display. …

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