Magazine article Sunset

Home Base: For Entrepreneur Josie Maran, Her Mother's Quiet Hollywood Residence Will Always Be a Place to Nest

Magazine article Sunset

Home Base: For Entrepreneur Josie Maran, Her Mother's Quiet Hollywood Residence Will Always Be a Place to Nest

Article excerpt

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In LOS ANGELES, IT'S NOT UNCOMMON TO find beautiful people lounging at members-only clubs on their lunch hours. It's less common to find them slathering butter on a baguette, as Josie Maran is doing on a Thursday afternoon. Even more unusual is the fact that the model=turned-mogul's exclusive venue of choice--a stop squeezed in between meetings as CEO of her eponymous, eco-conscious beauty line--happens to be her mom Roberta's house.

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The 1920s-era Hollywood home--just 10 houses down from Josie's own and a short walk from her stepsister's--is the preferred hangout of Josie and her two daughters, 3-year-old Indi and 9-year-old Rumi. "We five in a commune," Josie says, only half-joking. "This is the cornerstone; we come here to get whole." It's a warm, nurturing retreat where homemade plum jam is always on offer, "girl power" is the mantra, and Joni Mitchell's "A Case of You" is on repeat.

Josie is finding extra comfort in spending time with her family, having recently separated from her girls' father. As she looks for a permanent place of her own, Roberta's home, with its farmhouse-meets-flea-market style, is also a source of aesthetic inspiration.

"I'm in this new place of 'what is my style and how do I want to create it?"' Josie says. "This time it really is up to me." When she needs a second opinion, though, Roberta, a trained interior decorator (and chief aesthetic officer of Josie Maran Cosmetics), is there. In decorating her house, Roberta took a loose, European country approach, mixing family heirlooms with an evolving array of estatesale finds, salvaged wood accents, and an art collection spanning midcentury abstracts to impressionistic classics. "When I moved in here, everything was slick. And I'm not a slick kind of gal," Roberta says, plunging her hands into the kale and shaved-pecorino salad she's tossing for lunch. "I tried to give the house back its soul."

Josie's deep connection to her mother's home is clear in the items she highlights on a tour: pieces with nostalgic value (a sleigh bed piled high with throw pillows elicits blush-inducing teenage confessions); items for which she has a curious appreciation (a romantic antique grill); those she reveres (a Shaker-style coffee table built by Roberta's grandfather); and those she loves, like a piano Roberta inherited from a late friend. "I don't play, but if you don't have a piano, there's no hope for someone playing piano in your house," observes Roberta, adding that she also keeps a cache of hand instruments at the ready, should the opportunity for a jam session present itself.

Roberta relocated here 7Va years ago from the Bay Area with Josie's stepdad. The timing was right: Josie had had enough space to find her "momness" on her own after the birth of her eldest daughter, Rumi. "It was the best thing for me to have to be proactive, without a lot of support at first," says Josie. "But I definitely take a lot of support now." Her girls stop by Roberta's almost every day, helping Josie balance motherhood with her cross-country obligations as her brand's on-camera personality (her skincare line is sold on QVC) and her commitment to social causes.

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Through her brand, Josie helps fund the Imagine program, an initiative that aims to empower women across the globe. She also recently invested in another organization, the Cool City Challenge. "It's transforming cities to be more carbon neutral and sustainable; my company is funding three cities to prototype, and it's going to be a game changer," she promises. …

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