Magazine article Talent Development

Training Goes Global with Consistency and Relevance: New Marketing Institute Shares How It Expanded Its Learning Programs on a Global Scale

Magazine article Talent Development

Training Goes Global with Consistency and Relevance: New Marketing Institute Shares How It Expanded Its Learning Programs on a Global Scale

Article excerpt

There is no doubt that successful learning programs and initiatives are ubiquitous in the world of talent development. These programs have potential for continued growth and success, and are compelled by enthusiasm and opportunity.

Training is a critical piece of the success of any organization because improved skills and knowledge at all levels increases competency and productivity. Training can improve skills and subject matter content knowledge, and offers relevant information to appropriate audiences. Still, even after designing, developing, and delivering custom training and workshops, reach and scalability are difficult to attain. Without the appropriate pieces in place, growth and scalability of these programs is a challenge.

New Marketing Institute (NMI) has taken on this challenge. Our solution is our train-the-trainer approach to programming, where we expand the talent pipeline beyond our own enterprise's growth by training others in ways that enable them to become trainers. Our ambition is to scale our training and certification programs and facilitate the development of professionals in all facets of digital marketing. With this model in mind, we are expanding our operations on a global scale.


Globalization and transformative scale brings with it some snags. First and foremost, localization is integral in the development of content and programming. Not all business cultures are the same and even success can be measured differently across regions.

Localization of content means adapting it for each location or market that the initiative will take place in and gives participants the sense that the content has been created specifically for their own experience. A localized experience ensures that participants are engaged and can see how the content applies to their own development.

The largest part of localization likely involves translating materials into regional languages, but also may include modifying images or references, adapting content to be relevant in the region, or addressing issues identified locally. For example, if this article were to be published in Great Britain, it should be referencing how to "localise and globalise" programs because those words are more commonly spelled using -ise rather than -ize in that market.

Additionally, the task of expanding learning programs is met with the challenge of reaching learners at multiple knowledge and skill levels. Often programs are initially designed with a target audience in mind and as they are scaled, trainers find that participants approach programs with a spectrum of experiences and prior knowledge.

In that same vein, talent development professionals also must find ways to coach participants through multiple learning styles. Everyone has a mix of learning styles and some find they have a dominant or preferred style, while others find they use different styles in different circumstances. Differentiating content and how it is presented and offering learners multiple ways to review information are important to appeal to individual preferences.


The good news is that these challenges are not insurmountable, and NMI has some trusted solutions.

Adopt a blended learning approach. Multiple intelligence theory tells us that some people tend toward learning visually, kinetically, through auditory means, and more. A variety of teaching methods, content types, and delivery methods will keep participant engagement high and maximize the chances that the teaching meets everyone's needs.

Treat blended learning like the fully integrated program it is rather than a solution that happens to have a little bit of one thing or another. Involve stakeholders in selecting the most appropriate blended learning elements for the purpose and audience. NMI's blended learning approaches include facilitator-led live sessions, e-learning, self-directed videos, games, and workbooks; for customized training we offer Q&A sessions and more. …

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