Magazine article Editor & Publisher

Content in the Cloud: Libercus and Youneeq Partner for a More Effective Publishing Platform

Magazine article Editor & Publisher

Content in the Cloud: Libercus and Youneeq Partner for a More Effective Publishing Platform

Article excerpt

Libercus has its head in the clouds. Well, more like its content management system. With its cloud-based CMS and single content database, Libercus aims to improve its digital service offerings through a new partnership with Youneeq, a Canadian company that uses behavioral big data and algorithms to increase user engagement levels.

Libercus' streamlined CMS paired with Youneeq's automated recommendations and digital services can now give publishers a more effective publishing platform that requires less newsroom resources.

By using Youneeq's resources, publishers can decipher what website traffic has been generated synthetically, reduce resources needed to run the site, and "collect big data without all the expense and hiss," said Steve Lett, Libercus North American sales and marketing.

Mark Walker, president of Youneeq, added, "(With this partnership), there's a real opportunity to have a comprehensive audience and data solution as an integral part of a content management system."

Publishers who utilize Libercus-Youneeq will have the ability to integrate all content into a single platform. According to Walker, newspaper partners have seen engagement increase from two to four more pages per user per session, which is a 100 to 150 percent increase. On social media sites like Facebook, Walker said engagement increased to about three to five times in pages per user per session.

Although the formal partnership is only a few months old, both companies have already worked alongside three news media organizations: Block Communications (Toledo, Ohio), Federated Media (Mishawaka, Ind. …

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