Magazine article Clinical Psychiatry News

Manage Your Online Reputation with Care

Magazine article Clinical Psychiatry News

Manage Your Online Reputation with Care

Article excerpt

Have you ever run across a negative or even malicious comment about you or your practice on the web, in full view of the world? You're certainly not alone.

Chances are it was on one of those doctor rating sites, whose supposedly "objective" evaluations are anything but fair or accurate; one curmudgeon, angry about something that usually has nothing to do with your clinical skills, can use his First Amendment-protected right to trash you unfairly, as thousands of satisfied patients remain silent.

What to do? You could hire one of the many companies in the rapidly burgeoning field of online reputation management; but that can cost hundreds to thousands of dollars per month for monitoring and intervention, and there are no guarantees of success.

A better solution is to generate your own search results--positive ones--that will overwhelm any negative comments that search engines might find. Start with the social networking sites. However you feel about networking, there's no getting around the fact that personal pages on Facebook, Linkedln, and Twitter rank very high on major search engines. (Some consultants say a favorable Linkedln profile is particularly helpful because of that site's reputation as a "professional" network.) Your community activities, charitable work, interesting hobbies --anything that casts you in a favorable light--need to be mentioned prominently in your network profiles.

You can also use Google's profiling tool (https: //plus.google, com/up/accounts/) to create a sterling bio, complete with links to URLs, photos, and anything else that shows you in the best possible light. And your Google profile will be at or near the top of any Google search.

Wikipedia articles also go to the top of most searches, so if you're notable enough to merit mention in one--or to have one of your own--see that it is done, and updated regularly. You can't do that yourself, however; Wikipedia's conflict of interest rules forbid writing or editing content about yourself. Someone with a theoretically "neutral point of view" will have to do it.

If you don't yet have a website, now would be a good time. A professionally designed site would be far more attractive and polished than anything you could build yourself. …

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