Magazine article CRM Magazine

Six Pack Shortcuts Lifts Profits with New Voice Media: With ContactWorld, the Gym Beefs Up Its Sales Force, and Sales

Magazine article CRM Magazine

Six Pack Shortcuts Lifts Profits with New Voice Media: With ContactWorld, the Gym Beefs Up Its Sales Force, and Sales

Article excerpt

When partners Michael Chang and Daniel Rose founded Six Pack Shortcuts in 2009, they had no grand aspirations. According to Chase Larson, the company's sales operations manager, the friends were using a camera-phone to film workout videos in a modest one-bedroom apartment, then uploading them to their YouTube channel. But videos gain views and a following, and they realized they could achieve something bigger.

The company's first moves were to up its videos' production quality and launch its flagship video product. As the operation continued to grow, and Six Pack Shortcuts released additional fat-burning and muscle-building offerings, it had to invest in more serious equipment to handle the demand.

Six Pack Shortcuts' mission is to help people get into shape quickly, so it's perhaps not surprising that the Austin-based outfit was prepared for a rapid makeover. The company soon moved into a 6,000-square-foot office, which housed three customer service agents and seven sales reps; at the same time, it started to use 8x8's contact center coupled with Lime Light CRM to handle sales and service calls.

By 2013, the company realized it needed to get even more serious. "We weren't displeased with Lime Light, but it wasn't functioning for all the features we needed," Larson says. "We couldn't scale up using two different CRM systems and two different phone systems, so we transitioned fully into Salesforce.com."

With Salesforce, the company could focus on the fastest-growing segment of its business--its sales team. An inefficient phone system remained a problem, though. "Our [then] CTO spent a lot of time researching the various vendors, and we found that NewVoiceMedia did exactly what we were looking for," Larson says.

NewVoiceMedia's ContactWorld aims to keep teams connected through dashboards that track individuals' activities, while recording and storing call information. The solution includes click-to-dial and local presence features.

A big factor in the decision to go with NewVoiceMedia, Larson says, was its dedication to customer support. The company was taken with the vendor's attention to detail and preparation "as far as coming on site and helping us get set up, because that was something we had absolutely no experience with," Larson says. …

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