Magazine article Talent Development

The Culture Shift: Leaders Must Be on the Front Lines of Communicating and Role Modeling Company Culture

Magazine article Talent Development

The Culture Shift: Leaders Must Be on the Front Lines of Communicating and Role Modeling Company Culture

Article excerpt

Driving culture change is one of the most important leadership development priorities, according to a new report by the Korn Ferry Hay Group-a finding that the report says could mark the moment where culture is "no longer seen as an afterthought."

The report found that 75 percent of leaders don't identify and communicate their organization's culture to a great extent. Similarly, 35 percent of executives believe that employees can't articulate their organization's culture to a great extent.

According to Dennis Baltzley, a senior partner at Pivot Leadership, a Korn Ferry company, culture change has to come from the company's leaders. "They have to role model, embody, emulate the change," he says. "To me that's got to be job number one."

The report recommends three methods for driving this change:

* Align top leaders. For culture to change, the leadership needs to be on the same page-it must be able to "articulate the culture change and make employees understand the new culture, the reasons for it, and why it is critical to achieve the organization's goals," the report says. …

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