Magazine article USA TODAY

Increase in "Food Prep" Driving Up Sales

Magazine article USA TODAY

Increase in "Food Prep" Driving Up Sales

Article excerpt

Shoppers equate cookware and kitchen gadget purchases with decisions about their personal health and wellness, maintains a report released by the Global Market Development Center, Colorado Springs, Colo. The International Housewares Association, Rosemont, Ill., notes spending on housewares in the U.S. has grown to more than $73,000,000,000 annually, with the biggest sales in cookware, foilware, bakeware, kitchen gadgets, and tabletop items. Those are the key categories that comprise what GMDC calls a new megacategory: 'food prep."

Food prep helps retailers and suppliers think differently about how the shopper views the needs of the kitchen in order to make tasty dishes despite time-starved lifestyles. Nielsen reports that dose to 90% of households shop and buy in the food prep category on a regular basis.

"A combination of factors have revived interest in cooking and once again made the kitchen a major center of activity in the home," says Patrick Spear, president and chief executive officer of GMDC. "Retailers have a prime opportunity to increase profits by turning food shoppers--especially fresh food--into cookware and gadget buyers when placing those items where the food is. …

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