Magazine article Editor & Publisher

175 Moments: The Commercial Appeal Celebrates a Momentous Anniversary by Remembering Its History

Magazine article Editor & Publisher

175 Moments: The Commercial Appeal Celebrates a Momentous Anniversary by Remembering Its History

Article excerpt

As the 175th anniversary of the Commercial Appeal in Memphis, Tenn. approached this year, editor Louis Graham knew he wanted to celebrate the occasion by highlighting the journalism produced over the years. He dug deep into the archives and thought about publishing a list of 175 stories. The idea turned into something bigger, which resulted into a package that includes a 126 page printed magazine, a video and a website (l75moments.com).

Historical events like Martin Luther King Jr.'s assassination and the moon landing were highlighted in "175 Moments," but Graham didn't shy away from the Commercial Appeal's notorious past, such as racism during the Civil War.

"I wanted to make sure we had major history. I wanted it to be across the board good and bad. If you look at it very carefully, you'll see there's a lot of pretty shameful stuff in there as well," he said. "It was not an attempt to list the 175 most important historical events or anything like that. It was just to try and provide a good representation of what we've done. There's so much history in this city that the Commercial Appeal has covered and it's really incredible to look back at that stuff."

While he couldn't share revenue numbers, Graham said the advertising support and readership was "amazing." The anniversary project drew in advertisers that hadn't worked with the newspaper in years, according to Graham. They sold the magazine at newsstands, but also inserted it into all Sunday editions as a quarterly premium product. …

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