Magazine article Editor & Publisher

Q: "Is the Newspaper Industry Not Doing Enough to Fight for Control on How Their Content Is Distributed on Platforms like Facebook?"

Magazine article Editor & Publisher

Q: "Is the Newspaper Industry Not Doing Enough to Fight for Control on How Their Content Is Distributed on Platforms like Facebook?"

Article excerpt

A: The overwhelming power of social media has brought all things to yield before it. With that power, comes loss in other directions. Print--the first casualty--struggles to remain relevant in today's predominantly digital world. Online has become dominant in everything people do.

News is now provided on so many different platforms in order to adapt to the audiences. People are looking for easy access for everything they do on their phones and computers. Publishers provide content exactly for social media and app form.

The platforms for journalist's content are changing to how people read it on their phones. If publishers have offers to distribute on apps and advertise on that platform, then a journalist's work will be presented in that form which could ultimately change their entire story.

Newspapers appear to be adapting to the times by putting stories through the social media filter. The main reason being (the reason for everything) to make money.

Publishers have pretty much given up all of their control to social media, a lot like everything else has. The true essence of the job and the hard work put into reporting is now a clickbait-style story only to be viewed through Snapchat. Everyone who admires the original, true platform for news--print--have either had to become warriors on its behalf or retreated because the world is moving on and leaving it in the dust.

Change has consumed the newspaper industry and its not putting up a fight. The industry has given up their reigns to the social media channel. A journalist's work is not being fought for if the industry is not fighting for content rights on these platforms.

Social media platforms aid stories and reporting in ways that many would have never thought possible, but when that lens begins to distort the work of journalist's and publishers adapt for profit, that's when we are failing ourselves.

Fight for original content not made for social media, but made for a reader. There will always be news, so our industry's relevance should not be dwindled down to an appearance that does not represent it.

[ILLUSTRATION OMITTED]

Rachel Fradette, 19 Michigan State University (East Lansing, Mich.)

Fradette is a journalism student currently pursuing a bachelor's degree. She has worked for The State News, the student newspaper, since spring 2015.

A: Most newspapers are using Facebook and Twitter, but all can make efforts for improvement. …

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