Magazine article Foreign Policy

Russia Direct: Q&A with Editor

Magazine article Foreign Policy

Russia Direct: Q&A with Editor

Article excerpt

Launched in 2013, Russia Direct provides expert analysis on Russia at a time in history when such insight is most needed. By engaging a diverse group of stakeholders in the U.S.-Russia relationship from both sides, Russia Direct provides unique intelligence not found anywhere else. Recently, Russia Direct Editor-in-Chief Pavel Koshkin answered frequently asked questions --including questions about our efforts to ensure editorial balance.

WHAT'S YOUR EDITORIAL VISION AND HOW DO YOU MAINTAIN THE RIGHT BALANCE?

Our guiding principle is to showcase contrasting opinions--sometimes, extremely divergent ones--so our readers can reach their own conclusions.

We avoid imposing any agenda. We bring both Russian and foreign experts together and create a space for them to debate issues, express views and develop arguments. This approach incorporates multiple formats including analytical articles, opinion pieces, white papers and live events.

This approach is deeply embedded in our DNA. For example, we visually direct our reader towards an opposing viewpoint by inserting a box at the beginning of an article encouraging them to read an opposing view.

WHERE DOES YOUR FUNDING COME FROM?

Russia Direct is funded by advertising and sponsorship sales, as well as through financial support from Russia's official daily newspaper, Rossiyskaya Gazeta. We also launched a paid subscription model and began charging for analytical reports.

Our website remains free for all readers. Now we have almost 9 000 newsletter subscribers.

SINCE YOU'RE FUNDED BY RUSSIA'S OFFICIAL NEWSPAPER, ROSSIYSKAYA GAZETA, DO YOU FOLLOW THEIR EDITORIAL POLICY?

No. The Russia Direct editorial team is independent from the editorial staff of Rossiyskaya Gazeta. We have different editorial guidelines and target a different audience. What we have in common is that our Moscow offices are in the same building.

ARE YOU JUST PUSHING KREMLIN PROPAGANDA?

No, we're not. We are passionate about Russia, but we don't idealize it. We're not out to promote only one side of the story, or push an agenda on our readers. We strive to create a platform for dialogue and debate between Russian and international analysts, business leaders, and decisionmakers. …

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