Magazine article Success

Bottling Up New York City: Capturing the City's Neighborhoods One Perfume Bottle at a Time

Magazine article Success

Bottling Up New York City: Capturing the City's Neighborhoods One Perfume Bottle at a Time

Article excerpt

[ILLUSTRATION OMITTED]

After 9/11, Paris-born businesswoman Laurice Rahme saw her adopted home scared and broken, wearing masks to block the smell of death and destruction. She wanted to reunite New York City.

At the time, she was the U.S. distributor of Creed fragrances, following stints with L'Oreal and Lancome. In 2003 she launched her own fragrance company, Bond No. 9, with a dual mission to reunite the city and restore the lost artistry of perfumery.

Every aspect of the company pays tribute to the city of hustle, from the name (the boutique is nestled on 9 Bond St. in NoHo) to the scents and packaging. Each Bond scent represents a specific neighborhood, from the light, fresh floral scent of High Line to the crisp and spicy scent of Wall Street. The bottles, designed by New York artist Ron Rowe, capture each neighborhood's vibe, such as the artistry of the West Side or the lavish, grand-scale ambience of Central Park West. …

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